Web Consumer Data Analyst

JOB TITLE:

Web Consumer Data Analyst

POSITION STATUS:

Permanent

DEPARTMENT:

Ecommerce

LOCATION:

Montreal

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you’re someone who’s passionate about exploring the world and sharing that enthusiasm with our customers, we’d love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Reporting to Digital Analytics Manager, the Web Analyst will be responsible for transforming data into actionable insights and reporting on trends and performance. The candidate will contribute to the organization’s understanding of customers and booking behaviors and providing leadership in data-driven decision-making. This role is designed for a professional who demonstrates expertise in transforming data into clear insights and actionable strategies that drive business growth.

WHAT YOU’LL BE DOING

• Monitor and analyze key performance indicators (KPIs) such as customer profiles, web bookings, sentiment, and market trends, identifying opportunities for optimization.
• Create, manage, and optimize GA4 and Looker Studio dashboards and various reports to provide stakeholders with real-time, actionable insights.
• Support Digital Analytics Manager in data visualization and data analysis business requests.
• Collaborate with Digital Product, Marketing and E-commerce teams to assess the revenue impact of product iterations and digital campaigns.
• Participate in ongoing data collection, organization, interpretation, and transformation into actionable insights for each step of the customer journey.
• Use data to validate or refute hypotheses formulated by business stakeholders.
• Lead the development and refinement of methodologies for data analysis, applying statistical techniques to uncover actionable insights.
• Collaborate with the Digital Analytics Manager on the thought process around data architecture, collection, and organization when needed, contributing to our future-proof web analytics practices.
• Support email and digital media teams to strategically build and leverage segments and audiences based on demographic and behavioral data.
• Monitor the development of AI tools in the field of data analytics and business intelligence.
• Foster a data-driven culture of continuous learning and innovation.

WHAT YOU BRING TO THE TEAM

• A post-secondary degree in marketing, web technologies, data analysis, business intelligence (BI) or other fields relevant for ecommerce
• Minimum 3 years’ experience in data analysis
• Expertise in web and customer analytics required
• Excellent analytical, problem-solving, critical thinking and data storytelling capabilities
• Desire and ability to continuously learn and keep up to date with the latest developments in ecommerce and data analysis
• Result-oriented and attention to details
• Strong leadership and project management skills, with a track record of successfully balancing multiple priorities in a dynamic environment.
• Strong proficiency in Excel, VBA, and Power Query required
• Experience with Google Analytics (GA4), Google Looker Studio and SAP BusinessObjects
• Experience with BiqQuery, Qualtrics & SQL – an asset
• Experience in travel or airline industry – an asset
• Experience in data storytelling and data visualization
• Excellent verbal and written communication skills and the ability to interact professionally with a diverse group of executives, managers, and subject matter experts
• Bilingual written and spoken

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.
Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.
We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.